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The term “digital” advertising encompasses a wide variety of different ad formats, tactics and platforms. These tactics include, but are not limited to:

• • Standard banners
  • Video advertising
  • Social (Facebook, Twitter, LinkedIn, etc.)
  • Digital radio like Pandora or Spotify
  • Search Engine Marketing (SEM)

Each of these tactics will achieve a variety of goals, again, including, but not limited to:

• • Message awareness
  • Television advertising amplification
  • Clicks to landing pages
  • User conversions and acquisitions
  • Social engagement including sharing, liking, and retweeting

Complicating matters even more, there are literally thousands of different platforms, sites and networks from which to choose to achieve these goals. Buying Time Digital helps clients take all of these variables into consideration, and creating the ideal digital media mix for campaign success.

Because our agency is rooted in the traditional, we have extensive experience working with all major holding companies and their subsidiaries. We have placed media nationally and in all 210 US media markets. Our rolodex is unmatched in the media circles. When it is time to negotiate and place the advertising, we make this process seamless and easy.

We also sit on all major ad exchanges which enable us to purchase targeted impressions at very low cost. Through our DSPs, we are able to target individual user attributes like behavioral characteristics and even voting histories. This process increases the amount of targeted ad impressions we are able to buy and increases the efficiency of the buy exponentially.

Because we are a full service media agency, the media planning and purchasing is just a small part of what we do. The real work actually begins AFTER the media is bought.

Unlike many agencies, we have our own server. This allows us to ingest all of the campaign ads and distribute them efficiently to all of the platforms that we purchased for the campaign. Because we control all creative in our server, we have the ability to change messaging on the backend without having to contact publishers, send the ads, and confirm that they have made the switch. All of this is handled in our system and is done in real time. For us, changing ads on a publisher’s site is a mere few mouse click process. From the time we switch the ads in our server, they are live on the sites in under 10 minutes and we can do this 24 hours a day, whether the publisher’s advertising operations department is open or not.

Our tech also gives us access to real time reporting. Again, in a few mouse clicks, we are able to gather live metrics on impressions, clicks, conversions, video completes, or any other relevant indicator we need to pull to measure campaign effectiveness. For example, we can compare different ads and see which are driving the most traffic. We can look at engagement rates from different platforms and see where we are getting the most ‘bang for our buck.’

Throughout the course of a campaign we are constantly analyzing data against not only industry benchmarks but also against different creative and sites within the campaign.